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So now we'll talk about end screen and cards and how you can utilize these to your advantage to basically

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increase overall.

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Now, this is something that's that you set up in your YouTube description.

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And when you're you're basically uploading it, that's why it's relevant.

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But basically speaking, it's an opportunity.

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Both of these are an opportunity to keep people watching longer and basically have them cycle through

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your content longer.

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Which, as we recall back from a previous lecture, is one of the things that basically ranks you higher

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in the algorithm, which will basically increase your views, your subscribers, and you're over on

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our overall revenue.

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Right.

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And continuously bringing it in.

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So very, very important stuff.

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Don't overlook this now.

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End screens, put simply, are right here in the end screen thing.

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Now, you'll see here that I don't have an end screen on my latest video because I've been testing out

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a theory to see if it works.

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You know, a lot of this this information that I put into these courses, I don't just make up or just

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kind of film, you know, willy nilly either take other courses, like I've talked about with Graham,

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Stefán and not a lot of the other YouTube courses.

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And then basically report back what I find about those other, you know, insightful things from other

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content creators that are doing really great things.

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A lot of it's anecdotal experience myself and a lot of its experiments and split testing.

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And that's exactly what I do here.

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So I'm always doing this, whether it's on Instagram or YouTube or, you know, online e-commerce and

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reselling whatever, trying to figure out different things and see how different things work.

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So I can report back to you with that information.

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That's why I'm currently testing no end screens right now.

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So I'm seeing if it plays a part on the video, if my videos that have any screens do significantly

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well or a lot better than the videos that don't to cycle through to prove that theory.

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Right.

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We can know these things.

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We can understand the algorithm and how it's supposed to work.

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But I do want to test them to be sure.

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So that's all I'm doing right here.

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So go back to the majority, my videos at all.

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Have any screens right here?

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Well, what is an end screen and end screen is something that you put at the end of your video.

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And basically what it is, if we kind of show you this video right here, if you use the popular siege

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and show you exactly what I mean, if you're unfamiliar with any screens, if you are if you know what

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they are, then, you know, just stay long as they'll be here.

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And we'll be down here in a second.

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And this is the end screen popping up right here.

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Right.

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And then just gives you an opportunity to click other videos at the end of the video to cycle people

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back through other content.

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Right.

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So they could potentially click this video and then end up on another one of my videos.

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It's very beneficial for you as a YouTube or so a doorway to get in on screen is obviously you can create

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it if you're good enough to do that, or you can simply go over to Fiverr dot com and order an end screen.

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Super, super cheap, just type in YouTube and screen.

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I think I bought this one for like five or ten bucks or whatever it was.

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I had one before that.

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That was like five or ten bucks.

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Very, very, very cheap.

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There's also Web sites out there where you can create your own and kind of drag and drop stuff, but

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I won't touch on them too too much.

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Now, put simply, you just add an element here so you can add a video or a playlist.

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You can add subscribe button, which is a circle.

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You can also add your channel or somebody else's channel.

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And you can also add a link to an approved Web site.

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So if you have a link or you want to drive traffic off YouTube, we are to talk about why you probably

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don't want to do that necessarily all the time, but you can do that there as well.

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If you have a linked Web site.

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So right here, obviously you see it, you could just drag and drop them.

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And that's exactly what I did.

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Right.

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So we have my most recent upload right here.

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And we have the missing we have a playlist right here, but it says it's missing right now.

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So that's basically end screens in a nutshell, why you want to utilize them to your advantage now cards.

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So let's talk a little bit about cards now.

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I don't always use cards, but when I do, there's a reason for it.

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So if you come to the cards here, you'll see that this right here on unarm trust profit in taxes is

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dropped at seven minutes and 14 seconds.

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So I recommend that use cards because it's an opportunity to drive people off of YouTube.

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And this is how you put them in right here.

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You know, from your video so that you can keep them watching your content longer.

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So two ways to use cards and a lot of people will come in and they'll just throw random cards in their

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video.

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And that is not what you want to do.

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Do not do that because then you're throwing random cards in there and nobody's going to click them because

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they don't know what they are and they're irrelevant and they're not relevant to what you're talking

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about at that point in time.

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Instead, what I recommend that you do is you do one of two things.

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So first and foremost, you can either go to your analytics in your YouTube channel, see when your

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audience tends to stop watching.

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So what your viewer retention is, mine tends to be anywhere from like I think like four minutes, like

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four and a half minutes now.

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So what I would do then is I might come in and add if my viewer attention, my average viewer narration

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on a video is like four minutes.

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Right.

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Well, then I might drop a card at like three minutes and 50 seconds.

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Right.

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Why would I do that?

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Because that ad that gives me another opportunity.

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If I drop a card at four minutes and 53 minutes and 50 seconds to potentially keep that viewer watching

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another video of mine.

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Right.

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That's keeping them on my channel and keep accumulating more watch.

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Time for my channel.

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So that's a great method that you can do.

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Another method that you can do is don't just drop a random card randomly.

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Right?

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If you watch here, I would guess.

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I'd bet, bet that I probably reference this playlist right before.

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And that's something that you can do in your video.

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So pretend we're watching what?

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I'm filming a YouTube video right now.

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Right.

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And I say.

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And I actually did I actually, you know.

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Oh, we're talking about YouTube subscribers and YouTube subs and how you grow.

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And I actually did a video specifically on how you can grow on YouTube with a small channel if you want

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to check that video out.

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I'll drop it as a card up in the right hand corner right now.

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Boom.

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You dropped the card right here in post.

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That's how you keep them watching longer.

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Now, this is super underutilized and it's a great technique.

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So let's go through and see if I actually say something here right before this playlist.

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You're actually making I also have a spreadsheet where I talk about that in depth that guys are interested

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in any my spreadsheets.

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I would drop the playlist to actually, you know, keeping track of the online arbitrage up in the right

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hand corner right now.

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And I also linked that in the description below.

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Boom.

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There you see the car drop.

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Relevant.

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I referenced that people know what's coming.

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And anybody interested in it is clearly going to click that.

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Go watch that playlist and I'm going to cycle them through more of my content.

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So I don't just do this randomly.

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Like I said, I do it in specific spots where I reference stuff to keep them watching longer.

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But if you don't do that, you don't wanna do that in your videos.

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Then just find where you're a viewer.

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Attention tends to drop off what your audience retention is and put the card a little bit before that.

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I also like to put a card at the end closer to the end of my videos.

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Just make sure that it's relevant, right?

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You're not going to drop like a YouTube.

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No growth tips video on an Instagram.

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Growth tips know video playlist or something like that.

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Right.

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Doesn't make sense.

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Make sure that it's relevant.

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But I highly recommend that you use both end screen and cards.

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It will help you keep viewers watching longer and obviously help you rank better with your videos.